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The AI TeamSME AI Growth Workshop

For small business owners and leaders · Live online

SME AI GROWTH WORKSHOP

Build your AI teammates.
Give your business room to grow.

Two practical half days to understand AI agents, design your AI workforce and start building your first teammate.

Your business is doing well. Your people are busy. Marketing needs more attention, sales follow-up takes time, and too many decisions still come back to you.

We will show you how to build AI support around your team: using your business knowledge, working in your brand voice and following clear rules. See how marketing, sales and customer care can work together—and where your first AI teammate could make a useful difference.

  • Tuesday 8 and Wednesday 9 December 2026
  • 2:00–5:00pm GMT (Ireland & UK) each day · Live online

€279 first-week launch price · €399 standard price

One pass. Both afternoons. Save €120.

Book my place for €279 Explore the programme

Business Brain

Approved facts, voice and rules

  • MarketingAI teammate
  • SalesAI teammate
  • Customer CareAI teammate

People approve and decide

Your business has momentum

Give your team the capacity to take the next step.

This workshop is for owners, CEOs, COOs and senior leaders in established businesses with up to fifteen people, often with a team of around ten.

You may already export, be developing a new market or want to grow the business you have. What matters is that you can set priorities and agree how the work gets done.

You will recognise some of these pressures:

  • There is no full marketing department, so useful work keeps getting postponed.
  • One salesperson is juggling research, conversations, proposals and follow-up.
  • Staff use AI in different ways, with no shared approach.
  • Good information is scattered across documents, inboxes and people’s heads.
  • You still need to check too many routine replies and decisions.
  • You want the team to feel involved and confident about using AI.

We work through these problems as one connected system, using a clear business example before you apply the steps to your own business.

What we mean by an AI workforce

Clear jobs. Shared knowledge. People in charge.

You do not need to know the terminology before you arrive. We explain it through real work.

AI teammate

A software helper given one clear job, your approved information, and a person who checks its work. Think of it as a new junior colleague with a written brief.

Your people

Set the job, check the work, decide

Marketing teammate

Drafts posts, answers and page updates in your voice.

Checked by: Your marketing lead approves before anything is published.

Business Brain

Your approved facts, offers and voice

Rules & guardrails

What AI may see, use and decide

During the workshop, you design where these roles could fit and work on one first teammate. Your plan shows how to develop the wider system afterwards.

How the two afternoons connect

Build each part in the order the business needs it.

  1. Step 1

    Choose the growth priority

  2. Step 2

    Set the rules

  3. Step 3

    Create the Business Brain

  4. Step 4

    Design the work and team

  5. Step 5

    Build and test one teammate

  6. Step 6

    Plan the next 90 days

Your Business Brain is the approved handbook your team and AI can work from: who you help, what you offer, how you speak, the facts you trust and how the job should be done.

Your knowledge and instructions stay in business-controlled files. We show you how to use the tools while building foundations that can support different platforms. Changing tools may still mean updating connections, permissions and tests.

Two connected half days

Understand the system. Start building your team.

Both afternoons run from 2:00–5:00pm GMT (Ireland & UK), with a ten-minute break. There are demonstrations, guided exercises and time to apply the work to your own business.

Tuesday 8 December

Get the foundations ready

14:00–17:00 GMT
  • GMT 14:00–14:15See the whole system and choose your priorityOne business problem and a starting measure
  • GMT 14:15–14:50Governance, guardrails and cyber securityDraft rules for information, access and human decisions
  • GMT 14:50–15:35Create your Business BrainA first context pack with trusted facts and voice examples
  • GMT 15:35–15:45Break
  • GMT 15:45–16:25AI search visibility and marketing in your voiceAn improved answer or page draft and useful content ideas
  • GMT 16:25–16:55Map your human and AI workforcePossible roles and a clear brief for your first teammate
  • GMT 16:55–17:00Prepare for Day 2The examples and information to bring back

Wednesday 9 December

Put the system to work

14:00–17:00 GMT
  • GMT 14:00–14:10Reconnect and check your teammate briefYour chosen job ready for the build
  • GMT 14:10–14:40Sales outreach and consistent follow-upA relevant message draft and a next-action routine
  • GMT 14:40–15:05Customer care and human handoversApproved answer examples and escalation rules
  • GMT 15:05–15:15Break
  • GMT 15:15–16:30Guided first teammate build and testingA first version, a test record and clear improvements
  • GMT 16:30–16:55Measure the value and plan the next 90 daysOwnership, cost estimates and a practical implementation plan
  • GMT 16:55–17:00Commit to the next stepOne named action and the person responsible

Build note: You design the wider workforce and work on one first version during the guided build. Live system connections and more advanced agents are developed later, after the workflow and checks are ready.

What you build

Practical work you can take back to the business.

  1. 01

    Your Business Brain

    A first pack of approved facts, customer profiles, voice examples and instructions.

  2. 02

    Your AI rules

    A draft policy, human review points and clear responsibility for routine decisions and exceptions.

  3. 03

    Your human and AI team map

    A view of the roles that could support your people across marketing, sales and customer care.

  4. 04

    Your first AI teammate

    A guided first build tested on examples, with its limits, improvements and next step recorded.

  5. 05

    Your connected GTM drafts

    Useful starting work for visibility, content, outreach, follow-up and customer questions.

  6. 06

    Your 90-day plan

    Priorities, owners, cost estimates and measures to help you move from the workshop into implementation.

Your host

Business growth and practical AI, brought together.

Roisin Bennett, founder of The AI Team

Roisin Bennett

Founder, The AI Team

Roisin is a three-time founder and AI and go-to-market strategist working with small businesses. She helps leaders connect business knowledge, marketing, sales and everyday workflows into practical systems their people can use.

Through The AI Team and Making It Happen, she brings expert practitioners together around one purpose: helping business owners understand what AI can do and take useful steps to implement it.

Supported by specialist practitioners in

  • AI systems
  • Governance
  • Cyber security
  • Marketing
  • Sales
  • Customer care

Your workshop kit

One working document. Resources you keep.

Your Connected Growth Build Sheet brings the work together, so each session adds to the same plan for your business.

Included resources

  • Business Audit and AI Readiness tools
  • Data Mapping and Workflow Audit templates
  • Business Brain and brand voice templates
  • AI policy, guardrail and decision templates
  • AI teammate brief and testing checklist
  • 90-day implementation plan template

How to prepare

  • Short pre-work

    About 25 minutes before Day 1, and 15–20 minutes between the two afternoons.

  • A laptop

    You will build alongside the session, so a phone or tablet is not enough.

  • Your website link

    We use it to shape your Business Brain and brand voice.

  • One job to improve

    Pick one routine task, with a few example emails or documents you are happy to share.

You will receive a joining guide after booking, with the build tool and simple setup steps.

Your two-day pass

Make space to build the capacity your business needs.

FIRST-WEEK LAUNCH OFFER

€279

Per participant, covering both afternoons.

Standard price €399

Save €120 during the first seven days of booking.

Offer ends Friday 6 November 2026 at 10:00 GMT.

  • Both live online afternoons, 8 and 9 December.
  • Six hours including demonstrations, exercises and breaks.
  • Expert guidance through one connected business example.
  • Your workforce design and guided first teammate build.
  • The Connected Growth Build Sheet and workshop resources.
  • Your practical 90-day implementation plan.
Book both days for €279

One booking covers the complete workshop.

FAQs

What you may want to know before booking.

Build your first teammate.
Plan the workforce around it.

Take two afternoons to understand how AI could help your people market, sell and look after customers—with your business knowledge, your voice and clear responsibility.

8 and 9 December 2026 · 2:00–5:00pm GMT (Ireland & UK) each day
Live online

Book both days for €279

First-week launch price. Standard price €399.

€279 · both afternoons

Launch price · Standard €399

Book my place